The Company

"The purpose of this book is to retrace and represent the multivalent aspects of Prada: from fashion to communication, from the pursuit of excellence to technological advancement, from architecture to art. All these qualities work together to compose Prada's engagement in the world of ideas and innovation, as it has always considered fashion, luxury, and style as an overarching project beyond the continuous production of clothes, shoes, and bags. Careful observation of and curiosity about the world, society, and culture are at the core of Prada's creativity and modernity. This pursuit has pushed Prada beyond the physical limitations of boutiques and showrooms, provoked an interaction with different and seemingly distant worlds, and introduced a new way to create a natural, almost fashionless fashion." Miuccia Prada and Patrizio Bertelli

On November 5, 2009, Prada unveils a new book documenting the company's experimental, often ground-breaking work in fashion, architecture, film and art over the last three decades. The book launch will take place at a special party and press conference at Prada's historic shop at the Galleria Vittorio Emanuele II in Milan followed by events staged at selected Prada flagship stores worldwide as well as the three unique Epicenters in New York, Los Angeles and Tokyo.  The book will be available to the public at Prada stores worldwide as well as on prada.com and selected bookshops, starting in November of this year.

prada.com

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